11/21/2023 0 Comments Funniest tik tok trendsRather, influencers and brands are after the number one currency on TikTok: authenticity. “Gone are the days of lengthy briefs that you're turning over to influencers, where it's all these key points and all these requirements,” she says. She says that even within the marketing world, brands have adopted a new approach to influencer partnerships that is more in line with the deinfluencing trend. Katie Mellor is the Senior Vice President of Client Service at Izea, an influencing marketing agency, and a TikTok expert. The #deinfluencing hashtag on TikTok has more than 515 million views, but it’s been a trend that’s been brewing since before the hashtag emerged. Or, it may be a creator explicitly not recommending a product. Instead of being sponsored to promote expensive products they’ve perhaps never even used, influencers are starting to get more real.įor example, a deinfluencing TikTok may have a creator sharing practical, low-budget beauty products from the drug store, as opposed to pricey Sephora finds. Deinfluencingĭeinfluencing is an enduring trend where influencers are moving away from the traditional promotion model. These are some larger trends to follow that have changed how users interact on TikTok. In this article, we’ll review some ongoing long term trends on TikTok, dig into why you need to keep on top of those trends, and look at a case study. Keeping on-trend will also boost your engagement. Moments are fun, but forces are forever.Īcting on these trends and participating means showing to your audience that you’re an authentic user on the app and that you understand TikTok’s culture. Forces: An enduring shift on TikTok that impacts users’ values, interests and needs.Signals: Broader interest is captured as users on TikTok catch on to the moment and have their expectations shaped.But something about it captures users’ attention. Sometimes it seems like a totally random idea, or sometimes it’s a planned campaign from a brand. Moments: Those fleeting prompts that take off on the app.TikTok itself describes trends as having three components: Gen Z audiences are particularly in tune with these trends, and taking part in them shows that you understand their language. They influence how users participate on TikTok and what moments will bubble over into media coverage and larger conversations. ![]() In either case, TikTok trends are the driving force of culture on this social media platform. These speak to the larger forces shaping how users interact on the app. Other TikTok trends are more long term, like the rise of deinfluencing or the use of SEO in your TikTok bios and videos. ![]() Some are a flash-in-the-pan moment, like people jazzing up their hydration on watertok, or editing their lives like a Wes Anderson film. TikTok is absolutely teeming with trends. To understand TikTok means understanding the ebb and flow of trends on the app, whether it’s a short lived moment or an enduring shift.
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